Thursday, 30 April 2009

Jermaine's Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?  
Our ttile sequence 'Til Death do us part' features elements of what mainstream editing would consist of. For instance, our use of continuous fade ins/outs, text over black,subtitles and running order show the resemblance in our movie opening and the one for premonition (Opening on link)

 

We used a title which would explain the meaning of the movie to the audience, we did not want to puzzle them so the actions our actors used were clear and amplified through editing on Imovie. Our movie spotlights the main characters as a couple not individual roles, they are shown in the shots with equal timed filming which represents a strong bond between them. (Example: The Notebook, Opening included on link 2) 



The cast names were shown small and subtitled as we did not want to overtake the screen and draw away attention from the camera shots. E.g. Using a cornered subtitle similar to the one in Link 2, The Notebook.  
We chose to develop media forms and conventions by altering a common structure of openings for mainstream movies, for example below is a running order of where credits and titles are listed, and how we customized ours.  

Common Cast - Title - Credits - Beginning of movie 

Ours  

Cast - Credits - Credits - Title - Beginning of movie 

Here I have shown a common opening sequence, and below it how we have altered it. Please view a link to see an example of this. 
We chose to show the title at a later point to leave viewers bewildered at what the title reveals after what they have seen. Doing so would have our audience understand the scenes at a final stage, instantly snapping the idea into their minds. 

How does your media product represent particular social groups? 

Our opening represents couples in work related relationships as insecure, troubled and distant partners. Although our characters did not have any dialogue, Megan (Ms Smith) had expressed how lonely she felt using gestures only, she had also shown a sense of regret towards Pete (Mr Graham). Also we decided to remove dialogue as this would emphasize her silence, showing her as entrapped emotionally. We chose to represent women in this way because our target audience are teenagers to working class adults, and our research showed that this particular audience enjoy watching movies which involve emotional conflict or relationship issues. (Example Ms Smith shouting at Mr Graham shows tension is featured) 

What kind of media institution might distribute your media product and why? 

I believe an institution such as TriStar pictures would distribute our movie due to their recent films being of similar genre. Audiences from not only UK would find themselves interested in what we have to offer as our movie is of mainstream potential. I chose TriStar because they are a film subsidary of Colombia, which could see our movie being produced with higher budgets and more funds to cater to a mainstream audience. TriStar in specific ideally because SONY own them, so our movie production would have resources pooled by the subsidary to split any growing costs whilst our movie is being made. Our genre is romance, tragedy and psychological thriller, which TriStar specialize in distributing due to the time periods of global marketing.

Who would be the audience for your media product? 

Teenagers to working class adults would be the audience for our opening as our research concluded that movies of this type would interest them more. (Below) 

How did you attract/address your audience?

We chose to attract our audience by subverting an ordinary thriller or romance film and combining these two elements. Techniques listed below.
Editing/
Fade ins/Outs and use of B&W: We used black and white color tones only when flashbacks occur, as usually memories are not colorful and vibrant, they are slow and feint. We added fade ins/outs to signal the entry of a flashback, but also to add more emphasis to the scene before the flashback. For example, the argument scene fades out leaving Mr Graham to look stunned or ashamed.
Music: Very mellow, soft and warm hearted but also deep and angered. I composed this type of piano melody to cover up dialogue in a powerful way so that their actions on screen would match the music playing. (Example in link 3, View from 1:00 to see how the chorded piano relates to how there are two people walking, representing a couple from this, as chords are two notes being played together)



What have you learnt about technologies from the process of constructing this product? 

I have learnt the proper use of a tripod, and how much shots can be filmed using it without shakes or wobbles of the camera. 
The use of iMovie, I had fairly known how to use this before, but there were featrues such as 'Split clip at playhead' which i was unaware of and now I can use at home.
The use of a digital camera does not playback audio, only on Mac VCR.


Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

I have learnt how to manage my time better
My editing skills have improved
My music production skills for multiple genres of movies have developed
I have learnt how to analyse a camera shot observing it first hand and explaining its relevance to my project.

No comments:

Post a Comment